Introducing✨
The Busy AF Program
Unlock the key to consistent exercise in just 15 minutes a day, even with a busy schedule.
Get Started Today
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Life can feel like a never-ending juggling act. Whether you’re a mum, a business owner, or both—it’s easy to feel overwhelmed. You work long hours, manage family responsibilities, and still strive for personal growth. But amidst the hustle, where does “me time” fit in?
You are not alone!
50% of women quit their fitness routines within six months of starting
🙌🏽 If only you could...
âś… Wake up every morning with the energy to tackle your busy AF day.
âś… Have time every week for yourself without the guilt.
✅ Understand how to create lasting sustainable change.
✅ Feel like you are finally living like the BEST version of yourself.
 What if you're not actually that far from the YOU, you've envisioned?✨Â
After years of witnessing busy women struggle to prioritise their health amidst the chaos of daily life, we've identified the key factor that separates those who achieve lasting fitness success from those who continually fall short.
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The Busy AF Program
Get exclusive access to industry leading workouts, mindset coaching and resources all designed to help you build a consistent relationship with exercise ⬇️
🏋🏽‍♀️ 18 WORKOUTSÂ
15 minute weekly classes. From Boxing, Strength, Pilates + Stretch. Led by some of the UKs best trainers!
🧠6 MINDSET AUDIOSÂ
Designed to reframe your mind and create consistency. Led by our Exercise Psychologist Emma Slade.
đź“š HABIT FRAMEWORKÂ
Easy step by step tasks which include proven techniques to support positive behaviour change.
📆 PROGRAM PLANNERÂ
Step by step plan of what workouts, walks and tasks to do when. Easy to follow even for the busiest of schedules!
đź–¤ BUSY AF COMMUNITYÂ
Access to our inclusive space of Busy AF women to foster motivation, accountability and support.
🤩 FREE BONUSESÂ
Worth over £60! 3 Months access to 150 workouts, Mindful Eating Guide with 36 Recipes and 2 Guided Meditations.
WAS ÂŁ124.99
NOW ÂŁ49.99
GET LIFETIME ACCESS TO ⬇️
âś…Â 18 x 15 Minute Workouts
âś…Â 6 Week Training Program
âś…Â 6 x Mindset Coaching Audios
âś…Â Weekly Check in + Mindset Journal
✅ Habit Framework
âś…Â Access to the Busy AF Community
BONUS #1
150+ Workouts
Get 3 Months FREE access to boxing, strength, cardio + yoga! Continue your Boxx journey after completing your first 6 weeks.
BONUS #2
Mindful Eating Guide
36 quick, easy and healthy breakfast, lunch and dinner recipes that take just 15 minutes to make!
BONUS #3
Guided Meditations
Perfect tool for any Busy Af'er. Simple yet powerful breathing exercises to calm your morning and wind down your day.
Emma Slade, Resident Exercise Psychologist
Emma is an Exercise Psychologist who is passionate about helping individuals develop empowering exercise behaviors. She provides the tools and strategies necessary to overcome mental barriers and build sustainable habits. Her approach combines science with practical application, ensuring that you not only work out but also develop a mindset geared for success.
Anna Samuels, Founder of Boxx
Anna understands the challenges of balancing work and family life. Her journey started when she struggled to find fitness solutions that catered to her busy schedule. Now, as a mother of two and founder of two businesses, she is dedicated to helping women like you reclaim their fitness and confidence. Anna's mission is rooted in her own experiences of overcoming overwhelm and finding a sustainable path to health.
I want more women to be able to build a sustainable fitness routine.
Rewind to when I was on maternity leave with my first child, struggling to find time for my favourite boxing classes. Unable to find online workouts that fit my needs, I created my own solution—Boxx. It was about prioritising myself while balancing motherhood. Fast forward seven years, Boxx has helped thousands get stronger physically and mentally, but even as the founder of a fitness brand, I struggled with consistency.
I realised the key was reframing my mindset and prioritising mental health. That’s why I created the Busy AF Program—to help busy women like you build a sustainable fitness routine, no matter how hectic life gets.
If you’re ready to make a change, try The Busy AF Program today and build an achievable, sustainable fitness routine.
Yes! I'm Ready!Other women just like you✨
What's different about Busy AF?
This program solves the root-cause of WHY you struggle with consistency by giving you access to:
🔥 Our Workouts designed and led by some of the best coaches in the UK. Including Boxing, Strength, Pilates and Stretch.
🔥 Our Coaching from our exercise psychologist, helping you to reframe your thoughts around fitness and cultivate a positive mindset.
🔥 Our Tools to discover that achieving your fitness goals is possible no matter how busy your schedule!
This isn't just another 'try harder' pep talk. We’re using proven, psychology-backed strategies that will help you build a sustainable fitness routine. Allowing you to integrate fitness into your daily life to set you up for lasting change.
Let's Go!
Frequently Asked Questions
Is this program right for me?
What do I actually GET?
How do you know this system works—that it’s not just you?
I’m exhausted — I’m not sure I have the energy, why should I do this, too?
I don’t have a partner, kids, or a business — am I going to feel left out?
I haven’t worked out in ages — am I ready for this?
Have other questions?Â
Ask away by emailing us at [email protected]
